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Hard and Soft Fishing is a fishing company located in Fort Atkinson, WI. Under their umbrella are some of the industry's top brands including KALIN'S PLATICS,
UNCLE JOSH PORK, BEAVER DAM TIP-UPS AND ICE GEAR, and ACME
LURES which include KASTMASTER and LITTLE CLEO.
 
Hard and Soft Fishing products are pro tested and catch call types of fish.